Wednesday, April 16, 2014

A first in France for the fruit and vegetable entry alert sector Languedoc-Roussillon Organic: Orga


A first in France for the fruit and vegetable entry alert sector Languedoc-Roussillon Organic: Organic fruits and vegetables engaged and tasteful! With 860 ha of vegetables and 1,462 ha of organic orchards in 2011, an increase of 80% since 2008, the Languedoc-Roussillon region has potential.
Noting that consumers are looking for more meaning in their purchasing act, 200 farmers of this region, accompanied by commercially Alterbio, Bio Audema, Biogarden, Force South, Imago, Teraneo Bio and Univert chose to join forces entry alert to highlight the many benefits of their products. Together they meet a potential annual 13,500 tons of fruits and organic vegetables, with a production of 12 12 months, and a diversity of terroirs that allows early early harvest, eg zucchini from April and apricots in early June, but late products with cucumber until late October and of course salads, leafy vegetables and apples and kiwis all winter. The charter signed by these operators on April 23 under the MEDFEL salon Perpignan is built on the basis of shared values and beliefs. entry alert It differentiates their methods of production and marketing, said their quality objectives and relies on four strong commitments:
> Contribute to the development of vegetable production and regional organic fruit encouraging conversion and installation of producers who are part of a structured approach adapted to consumer demand and markets> guarantee every season in top quality giving priority entry alert to taste and varieties adapted to the land, harvesting at optimum entry alert maturity, and focusing on short chains with harvesting locations closer packing stations,> preserving biodiversity and environmental quality entry alert of soils in training farmers in management techniques of the agricultural ecosystem, enhancing biodiversity by planting of hedges, nesting and flower strips,> build lasting partnerships and solidarity by promoting the best product to ensure a fair return to producers.
At the initiative of the Interprofessional Association South & Bio, and with the help of the Languedoc-Roussillon - under contract Acting for Bio - this action, over several months, and supported by a device communication, aims to rediscover the French consumers the diversity and quality of fruit and vegetables entry alert for regional. The communication campaign will begin in June and will continue until November. It will result in the establishment of stores in various communications by the spring-summer or fall-winter, with posters and stops attractive rays and easy to use, distributed in packages. With the presence of a QR code, consumers will have access to the information page of the website of the South and Bio Bio interprofessional Languedoc-Roussillon which drives collective action entry alert for producers and companies involved. More information www.sud-et-bio.com/fruits-legumes/aval/charte-engagement
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